5 saveta za započinjanje samostalnog VA biznisa dok još radite za druge

5 saveta za započinjanje samostalnog VA biznisa dok još radite za druge

Mnogi započinju posao virtuelnog asistenta dok još rade full-time posao u kompanijama. Takav je slučaj bio i sa mnom.

Kada sam započela svoju avanturu zvanu Dodatni posao preko interneta, još uvek sam radila na tzv. stalnom poslu i dobro se sećam koliko je tu bilo izazova. Uklopiti da sve stignem i uradim i na jednom i na drugom poslu, a onda i sve ono treće i četvrto što me čeka. To je bio period kada se ne mogu pohvaliti da sam uspevala da se naspavam. Vikendi su se u mom životu samo tako zvali, ali zapravo su, takođe, predstavljali radne dane, kada se ne uspe sve završiti od ponedeljka do petka.

Ne moram posebno da naglašavam da je za napredovanje u bilo kom poslu potrebna neprestana edukacija kako biste bili u korak sa vremenom, i svojom stručnošću i znanjem donosili kvalitet (u ovom slučaju na oba radna mesta).

Ipak, ne zaboravite da redovno čitate najnovije tekstove iz oblasti kojom se bavite iz VA industrije, gledate webinare i slušate podkaste koji vam mogu dati informacije iz prve ruke. Nemojte zaboraviti radionice, seminare, konferencije koje mogu biti i online i offline, a kojima “ubijete dve muve u isto vreme” – dobijate “sveže” informacije i sklapate nove kontakte.

Ako imate u planu da svoj posao virtuelnog asistenta pretvorite u svoj vlastiti biznis dok još, žargonski rečeno, “radite za druge”, verujem da će vam ovih nekoliko saveta pomoći da kroz taj proces prođete lakše i spremnije.

# 1 – Napravite sistem podrške u svom okruženju

Ova faza u kojoj se vaša najbliža okolina prilagođava na novonastalu situaciju ume da bude puna izazova, ali je vrlo bitna. Mnogi od nas svoj online posao rade od kuće (barem u početku), pa je stoga važno da vaši najbliži znaju da, kada ste u kući dok radite, zapravo kao da niste tu.

Situacija u kojoj ste u 5 ili 6 posle podne stigli sa jednog posla, seli da se malo odmorite, popričali sa ukućanima, a zatim otišli u drugu sobu za svoj laptop da radite uz molbu da vas ne uznemiravanju, traži puno razumevanja od strane okoline. Ali, razumite i vi one oko vas. Objasnite im zašto su ove promene neophodne. Zajedno napravite plan kako će se život i dalje nesmetano odvijati i pored tolikih obaveza. Uključite baka-deka servis i potrudite se da svoje slobodno vreme kvalitetno provedete sa partnerom, decom i ostalima koji vam pružaju podršku i pomoć.

# 2 – Zakazujte apsolutno sve

Svima dan traje 24 sata, a na nama je kako ćemo ga iskoristiti. Stoga, kada vas prijateljica pozove na kafu, vi joj bez griže savesti recite da morate da pogledate svoj planer i zakažite joj tačan termin druženja. Složićete se da je spontanost postala čist luksuz i često rezervisana za onih famoznih 10 dana godišnjeg odmora kada možemo da se opustimo i malo ležernije prstupamo svakom danu. Kao što mnogo poslovnih obaveza dovodi do burnouta, tako i sve prateće životne stvari utiču na to. Stoga, zakazujte sve i planirajte pametno.

# 3 – Važni su rokovi

Kada dogovarate posao sa klijentima, važno je da definišete jasne korake i rokove do kada se određeni posao treba uraditi. Bez obzira što ćete vi biti u određeno vreme za svojim lap-topom i dostupni na Skypeu, biće dana kada se kod vas ili klijenta dese nepredviđene situacije. Tada ustaljeno vreme nije više “u igri”, a stupa na scenu pretežno email. Dotadašnje smernice i dogovori sa jasnim rokom će pomoći da posao ne zaostaje i bude gotov na vreme.

# 4 – Neka vam drugi posao ne bude na poslednjem mestu

Ukoliko ste planirali da razvijete svoj biznis, pristupite mu ozbiljno. Možda mu se za sada posvećujete dva sata dnevno, ali to ne znači da ga treba raditi “tek onako”. Nađite vreme i mesto da se posvetite svom radu. Obezbedite kvalitetan internet, prostor u stanu, kući ili obližnjem kafiću u kome ćete na miru moći da se usredsredite na zahteve svojih klijenata. Ne zaboravite, ovo su počeci i temelji vašeg samostalnog biznisa.

# 5 – Napravite Exit strategiju

Napravite plan i strategiju kako ćete raditi i živeti od svog VA biznisa nakon napuštanja korporativnog posla. Počnite da razmišljate kao preduzetnik koji svoju firmu postavlja na noge, a ne kao zaposleni koji čeka da mu šef kaže šta treba da radi za platu koju će dobiti 5-og u mesecu.

Ukoliko imate priliku da svoj samostalni VA biznis gradite postepeno, uz redovan posao, iskoristite to maksimalno. Preduzetništvo sa sobom nosi puno prednosti, ali i velike izazove, zato je pozicija u kojoj imate vremena da “pripremite teren” značajna predost i olakšavajuća okolnost.

Autor: Marija Trifunović

Izvor: VA Magazin

 

Kako da u 7 koraka efikasno optimizujete svoj blog post

Kako da u 7 koraka efikasno optimizujete svoj blog post

Ako već pišete blog za sebe ili klijente, onda sigurno znate koliko je on važan za svaki biznis. Ne moram posebno da vam naglašavam da se njime informiše i edukuje zaiteresovna publika, kao i da se osvežava sadržaj na sajtu. Ali, koliko znate o važnosti optimizacije svakog blog posta i to kako da ga učinite vidljivijim u pretraživaču? Kako da vas publika brže pronađe uz pomoć otkucanih ključnih reči na Googleu? (више…)

How to find the clients without fishing in the middle of the lake

How to find the clients without fishing in the middle of the lake

The first thing then I would like to mention here is that you should never wait for anything, especially for clients. That most virtual assistants are doing. They think that they are fishermen, who just going out in the middle of a lake of potential clients, bait the hook, and hoping someone will bite.

The main problem with this is if you don’t understand who is your target market and where they are hanging out. You might spend an entire day wasting your time and energy only to come home empty-handed.

So, how can you find your clients successfully?

#1 Go where they really are.

You can only go where you know exactly who those clients are and where they are. That’s why figuring out your target market is so important. Once you know all these things, you have direction. You know where you need to be.

Where you need to go to find clients?

  1. Social media groups
  2. Networking events
  3. Training courses
  4. Workshops
  5. Online forums

Run a simple Google search for certified training, workshops and networking events in your town, city or somewhere nearby. Also, you can search for relevant Facebook and LinkedIn groups, leave comments and start a conversation. Then make a list of prospects and reach out to them either via messenger or email.

#2 Keep the conversation alive.

Find successful authors and entrepreneurs and them to a list of prospects so you can add them follow them on LinkedIn, Facebook or Instagram and keep the conversation alive. These tactics are for VA industry for any specific niche but the networking tactics above could be replaced by any industry.

#3 Tell everyone you know what you’re doing.

Tell everyone to put you in touch with anyone that may need your services and get them your business cards. Also, go out and talk to people and see how you can help them to grow their businesses. Do detailed research about every potential client that you talked, write up a proposal that talks about the problem and your solution and send to them.

The smart way to do this would be to form a relationship with a business owner that has the clientele in your target market. But, if you live in a small town, It’s time to use the benefits of the internet.

#4 Start writing about ways to solve potential clients struggles.

If you have a business website, open a blog page and start writing. If you have a blog, check out the date of your last published post. Write about your unique system of keeping an email inbox organized. Or about your best practices of calendar management or about using DropBox for better document organization. If you offer email marketing services, write about benefits of sending the newsletters to subscribers. Write about all the amazing services out there that solve problems that your target audience doesn’t know about.

And finally…

When the day of the call comes make sure you don’t have noise in the background. Take the call in a quiet place so you can give your full attention.

I suggest you to not spend 15 minutes talking about nonsense. It’s better to spend 3- 5 minutes getting to know them.

The more you let someone else talk, the more you listen and give them space to talk about themselves, the more they will feel connected to you.

When client tell you what he or she need help with right now you pull out your research and tell them that you’ve taken the liberty of reviewing their online presence. Politely and professionally tell them about your findings and this is important – tell them exactly how you are going to fix it for them.

Give your client a starter plan. This is the best way to show you’re willing to help and explain to them that you will start off with one small project. Then the both of you can get a feeling of working together to see if it’s a good fit. Based on how that goes, you can move forward to something else.

I prefer to charging up front and a to starter plan would be approximately 4-5 hours. That’s not a lot of time but it’s just enough for you to prove yourself to your clients and for them, it’s not a huge financial investment.

Be honest, be positive, be yourself

Building trust is the secret sauce in this relationship. If you can persuade your prospect to put their faith in you for just a few hours and see how things work out, you can get them to hire you for more and more work so long as you do great work.

Kako kontakt stranica na sajtu može poboljšati vaše poslovanje

Kako kontakt stranica na sajtu može poboljšati vaše poslovanje

Jedan od najvažnijih stranica koje se kreiraju na blogu ili web sajtu su kontakt stranice. To koliko su bitne vam je sigurno jasno, pogotovu kada imate svoj sajt. Njime i želite da ostvarite komunikaciju i interakciju sa svojim posetiocima.

Interakcija je moguća i u komentarima ispod članaka na blogu, ali prepiska o evenualnoj saradnji i preciznijim poslovnim dogovorima ipak nije mesto u odelju za blog, zar ne?

(више…)

What you should know about Instagram Hashtags

What you should know about Instagram Hashtags

I am absolutely sure that you are familiar with this fact that Instagram is all about Hashtags.

This is the main way that your audience will find your Instagram posts, and for that reason, they are very important to use them right.

I see people making the same mistakes over and over again, but let us see what are the 3 main tricks for correctly using hashtags for your Insta posts.

Trick #1

The max number of hashtags that Instagram allows you to use on each post is more than 30, do you think that is actually necessary to take all that number of hashtags? I know that is important to use them but approximately 10 relevant hashtags are totally satisfactorily to potential clients can find you.

Trick #2

Steering clear of any tags that have been used over 500k times, and any that have been used less than a few thousand times. Avoid hashtags that are very popular, because your posts will be lost in a sea of others. Likewise, pay attention to unpopular hashtags that no one will be searching for them.

Trick #3

Hashtags are a great way of spreading your content, so when posting, always add your caption first and then add your hashtags. This still tags your posts but keeps them hidden from view. It’s a good content and marketing tactics that you can use. Also, You can also use them as parts of sentences that will attract more attention to your text below the image.

Take a look at your last 5 Instagram posts and what are you of the following tactics to use when next time you posted.

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